usmile - China Electric Toothbrush Industry Standard Setter
usmile is the only electric toothbrush brand that has won 13 international design awards.
In December 2016, the Y1 Roman column sonic electric toothbrush was launched in mainland China, which quickly swept social networks and became a classic hit. It has been chosen by more than 3 million people so far, and its GMV far exceeds 1 billion yuan.
In 2019, usmile was awarded the title of China High-tech Enterprise by the Guangdong Provincial Government.
In November 2019, usmile has become one of the main authors of China's first group standard for electric toothbrushes organized and published by the China Household Electrical Appliances Association. usmile's patent on the swing test method for electric toothbrushes has been included in the standard document and has become a recommended test method.
In the first half of 2020, sales on the Tmall platform surpassed Oral B, comparable to Philips in China mainland.
During 11. 11 in 2020, sales exceeded 100 million yuan, becoming the first China’s own electric toothbrush brand to exceed 100 million yuan, ranking first in the sales list of emerging oral care brands, and being selected as one of the top 10 new brands on Tmall in 2020.
In 2021, usmile will enter more than 5,000 offline stores in China mainland, and establish cooperation with Watsons, OLE, Ito Yanghuatang, Sanya Duty Free and other high-quality offline channels.